Suggestions from the blog “A List Apart” about the work involved in keeping creative ideas flowing.

There is great prestige attached to the word “creative.” Creative people apparently magic up ideas” wonderful solutions to the most complex problems” with the ease of a skilled magician pulling a rabbit out of a hat. The gathered crowd goes wild. What skill. How do they do it?

Well, I’m afraid I’m here to shatter that illusion. It’s not magic. These people are no different from you and I. They just have a different way of looking at problems and solving them. The good news is, they use tools that anyone can use.

The article suggests a process for coming up with new ideas (an idea brief at the start of a project) and some ways of coming up with new ideas - revolution, re-expression, related worlds, and random connections - Read more ….